European-style heating stoves
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- Source: Dongyang Information Network
Summary: With the advent of the cold winter, the domestic heating stove market is heating up again. Authoritative surveys show that the current annual growth rate of the heating furnace market is more than 50%, and the market sales in 2015 were close to 1.5 million units. A reporter from the Beijing Business Daily also found in the investigation that almost all European-branded heating stoves came to China after the issue of “water and soil dissatisfaction”, which also became an open secret in the industry. Relevant experts believe that in the rapid growth of the heater market, many hidden "industrial pain points" need to be solved.
Source: Beijing Commercial Daily
With the advent of the cold winter, the domestic heating stove market is heating up again. Authoritative surveys show that the current annual growth rate of the heating furnace market is more than 50%, and the market sales in 2015 were close to 1.5 million units. A reporter from the Beijing Business Daily also found in the investigation that almost all European-branded heating stoves came to China after the issue of “water and soil dissatisfaction”, which also became an open secret in the industry. Relevant experts believe that in the rapid growth of the heater market, many hidden "industrial pain points" need to be solved.
Favorable policies boost the industry blowout
Under the overall poor performance of the home appliance market, in addition to water purifiers, air purifiers and other products becoming hot, heating stoves are another dark horse in the industry, showing steady and rapid growth. A survey shows that the current annual growth rate of the heating furnace market is more than 50%, and high growth, high profits, and future heating highs have become significant features in some markets.
Recently, a reporter from the Beijing Business Daily visited the Beijing market and found that, in addition to traditional electric heaters, if there were many gas heaters in the market, the products are mostly commercialized and there are fewer household products. At the main store of Shenghuo Heating Supermarket in Fengtai Taipei Road, Beijing, as soon as you enter the gate, you don't need to look at several umbrella-type and box-type gas heaters.
The rapid development of the industry benefits from policy promotion. The reporter from Beijing Commercial Daily learned that the continuous promulgation of related domestic industrial policies has become a deep 1 driving force for promoting high growth of the industry.
Industry insiders point out that the policy benefits are currently coming from many aspects:
First, with the accelerated implementation of the "price change" of volcanic rock and gas, the supply of volcanic rock and gas has increased significantly. At present, China's volcanic rock gas is growing at an efficiency of more than 20% each year, and household gas accounts for 20%, which can be used for the incremental use of 500,000 heating stoves. At present, the population using volcanic rocks and gas in China is about 200 million, and more than half of the population needs heating.
Some people face such stringent emissions restrictions. "From the end of October 1, 2015, in the Beijing area, secondary energy-efficient gas-fired wall-hung boilers are not allowed to be resold, and all household heating households have updated their integrity to more energy-efficient and environmentally-friendly primary energy-efficient condensing gas. Wall-hung boilers. In the context of national energy saving and environmental protection, the ban on energy efficiency wall-hung boilers of the second and lower energy efficiency is due to the increasing use of high-efficiency wall-hung boilers such as condensation in the future, and condensing wall-hung boilers will become a development trend in the future. .
Japan and Europe race triggered by decentralized heating
The collective heating infrastructure in the south is scarce, and the residents in parts of the north are scattered. The difficulty of collective heating is the main reason to promote the development of the decentralized heating industry. The popularity of heating stoves has also been accelerated. In recent years, the dispute over the pictures of heating problems in the North and South has evolved from the question of whether central heating is in the south, and has evolved into a dispute over centralized heating and decentralized heating.
According to the product attributes, distributed heating mainly includes mobile electric heaters and non-removable gas heating stoves that consumers are familiar with. The heating furnace is different from traditional electric heater products. It mainly heats water through electricity and gas. Hot water is circulated in the heating pipe system and the radiator is used to achieve heating purposes.
Among them, condensing heating stoves are the mainstream of the current heating furnace market. Looking at the global market, condensing heating stoves are very popular. Utilization rates in the UK and the Netherlands are above 90% -95%, Germany is over 50%, and the average level in Europe is over 50%. In Japan, the penetration rate of condensing heating stoves is also very high. With China's emphasis on energy conservation and environmental protection, the market for condensing heating stoves is also developing rapidly.
Wen Jianping, Chairman of AVC Cloud Network (AVC), said that the trend of decentralized heating is the trend. In terms of decentralized heating and central heating disputes, heating stoves are too easy to use, environmentally friendly and economical as the "core configuration" of decentralized heating. It is expected to be the end of this dispute. 2016 is expected to be the first year of decentralized heating.
The booming market has attracted many established foreign manufacturers to join. As a matter of fact, if the heating furnace market currently forms two major camps: Japanese and European. Among them, the Japanese style is represented by Rinnai, and the main products are non-full premixed condensing heating furnaces; the European style is mainly represented by Visman, Weineng, and Ph.D., and has representative products such as full premixed condensing.
Industry pain points are urgently needed to break new products
In fact, with the growth of the country's economic level, consumers have higher requirements for all aspects of daily life, especially in winter heating. Compared with centralized heating, satisfaction with products such as air conditioning, handbags, and heaters is not high. . According to user survey data released by Zhongyikang recently, consumers' satisfaction with winter heating is as high as 75% of users are not satisfied with the current heating situation.
In contrast, although the condensing heating furnace is distributed heating, in fact, its heating principle is consistent with that of centralized heating. While ensuring a high-quality heating experience for users, it also improves the convenience for users to adjust and switch on their own. This is also the main reason why condensing heating stoves have become the main force in the decentralized heating market.
Some practitioners point out that for consumers, buying a condensing heating stove is so blind. Some European-style heating stoves on the market are not satisfactory in terms of product suitability. It is understood that almost all European brands of condensing furnaces have entered the Chinese market. They have taken the lead in “water and soil dissatisfaction”, which mainly includes product adaptability needs to be improved, heating and energy conservation and environmental protection are difficult. This is also open in the industry. Secret.
Hong Shibin, a member of the Internet Marketing Expert Committee of the Chinese Internet Medical Association, said that the morphology of the bottom of volcanic rock gas in China is relatively complicated, mainly from different gas sources, including the gas transported from the west to the east, the Central Asia gas, the Xinjiang gas, the Sichuan gas, and the Donghai gas field. Gas, Australian gas, etc., different "temperament" components are slightly different, the use environment, air quality and water quality are also very different from European cities, which makes full premixed heating furnaces from Europe easy to burn insufficiently, causing carbon deposits and noise And other issues picture pictures.
In terms of energy saving and environmental protection, most European-style heating stoves on the market work like fixed-frequency air conditioners. When the temperature is reached, the heating furnace is turned off, and the room temperature is lowered, and then the fire burns. There are some situations that suddenly turn on and off. Not only is the heating temperature so constant, but it is extremely energy-consuming. In contrast, the energy saving performance of Japanese-style heating stoves is better than that of European styles. For example, the forest heating stoves use uninterrupted insulation control. When the set temperature is reached, the heating stoves always use the best way to operate with micro-flame soil. The best way to keep the soil warm. In addition, Liu Jinzhao also said in an interview with reporters from the Beijing Commercial Daily that the Linnai heating furnace also adopted a different combustion system specifically for the current situation of volcanic rocks and stones in China.
In Hong Shibin's view, high growth and high profits are the salient features of the current heating stove market. However, the rapid growth of the heating stove market still refers to the pain points in some industries. The first problem pictures are urgently to be solved by domestic and foreign companies.
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