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High-value financing continues to rent apartments or the current "super unicorn"

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  • Source: Dongyang Information Network

    Summary: Capital and real estate developers have laid out the long-term rental apartment market. The head effects are gradually emerging, and the first echelon is initially formed. Orient Securities pointed out in the research report that, in the trillion-scale market size, the development of long-term rental apartment companies has promoted the traditional leasing market to gradually become centralized and standardized.

    Since January of this year, the chain's long-term rental apartment brand has freely obtained 4 billion financing to raise market attention, accelerating the pace of long-term rental apartment market financing in 2018. Recently, Eggshell Apartments, an Internet long-term rental apartment operator focusing on "white-collar rental houses ", also officially completed a round B financing of US $ 100 million in advance.

    Shen Boyang, Executive Chairman of Eggshell Apartment, believes that, with the support of the national policy of leasing and purchasing, long-term rental apartments have developed rapidly. He said: "In the next three years, there will suddenly be two or three super unicorns with more than 300,000 rooms and a valuation of more than $ 3 billion.

    Capital and real estate developers have laid out the long-term rental apartment market. The head effects are gradually emerging, and the first echelon is initially formed. Orient Securities pointed out in the research report that, in the trillion-scale market size, the development of long-term rental apartment companies has promoted the traditional leasing market to gradually become centralized and standardized.

    ● Nanfang Daily reporter Peng Lin intern Liu Tian

    trend

    Chinese Culture and Gao Rong Capital Lead Investment

    On the morning of February 26, the Internet long-term rental apartment operator Eggshell Apartment completed the US $ 100 million Series B financing ahead of the general election. This round of financing was jointly led by the Chinese Cultural Industry Investment Fund and Gao Rong Capital, followed by 酉 金 资本, Yuan 璟 Capital, and BAI (Betasman Asia Investment Fund). A + round investors Yue Yue Capital continued to make additional investments. Exclusive financial advisor.

    The target group of the eggshell apartment is young white-collar workers within three to five years after graduation. In the early days, it started from decentralized shared housing. The average price of a shared room was 2,300 yuan. Chairman of the Chinese Cultural Industry Investment Fund, CEO Li Ruigang, founding partner of Gao Rong Capital, Zhang Zhen, founding and managing partner of Liu Erhai, said that in the current hot housing rental market, they are very optimistic about the technology-driven refinement of eggshell apartments. Management mode, outstanding execution ability of the team, and good user reputation in products and experience. I also hope and expect that Eggshell will continue to maintain the current high-speed development and bring a richer and higher-quality rental experience and services. Tenants and hosts.

    Shen Boyang believes that, with the support of the national policy of mergers and acquisitions, long-term rental apartments have developed rapidly. He said: "In the next three years, two or three super unicorns with more than 300,000 rooms and a valuation of more than US $ 3 billion will suddenly appear in the long-term rental apartment sector. Eggshell Apartments are confident to be one of them. . "

    industry

    The first echelon of the long-term rental apartment market has taken shape

    Capital and real estate developers have laid out the long-term rental apartment market. The head effects are gradually emerging, and the first echelon is initially formed.

    Earlier this year, the long-term rental apartment brand Ziran completed a 4 billion yuan A round of financing in advance of the general election, breaking the record for the highest single financing in the domestic long-term rental apartment industry, and attracting more attention for the start of the long-term rental apartment market in 2018.

    It is understood that the freedom of the real estate agency chain is a "decentralized + centralized" business model-Ziruyoujia is a decentralized apartment, and Ziruyu is a centralized apartment. This is the same as the eggshell apartment model. The house must be uniformly transformed and upgraded first, but it will be leased and operated.

    The Rubik's Cube is one of the earliest players to start a long-term rental apartment, and it is also the earliest centralized apartment brand to run in Series C financing. The product positioning of Rubik's Cube Apartment just recently was mid-to-high-end apartment. The C round has just shifted from a relatively single brand to a multi-brand, and it will develop the former standardized apartment to the “light luxury” apartment and the collective accommodation needs of the company.

    According to the latest data from China-based company Kerer, a third of TOP30 real estate companies in the country, has entered the field of long-term rental apartments, and your number is still increasing. The entry of real estate companies has brought more funds to the long-term rental apartment market, and has also intensified the scale war. According to incomplete statistics, at present, 10 of the 15 largest real estate developers have entered the long-term rental field.

    Industrial research analyst Zang Yunhui said that currently many private housing companies have entered the housing rental market, and Poly Real Estate and Shanghai Real Estate Group also launched the first batch of state-owned housing rental brands. As the number of companies entering the housing rental market continues to increase, the housing rental market will gradually evolve from a fragmented sub-lease model to a standardized and large-scale purchase operation model.

    Outlook

    Policy dividends and market demand come together

    Long-term rental market ushers in opportunities

    Since the state administration proposed the establishment of a “rent-and-sell” housing system, the rental market has ushered in a new outlet for development opportunities.

    According to the chain's "Rise of Lease" report, demand for rental housing is on the rise, and "both lease and sale" is continuously promoted at the institutional level. Market demand and policy dividends have given rise to the boom of long-term rental apartments.

    Orient Securities pointed out in a research report that the current leasing population in China has reached 190 million (mainly composed of floating population and college graduates), and the corresponding leasing market size is 1.3 trillion yuan.

    Orient Securities also pointed out in the research report that in the trillion-scale market size, the development of long-term rental apartment companies has promoted the traditional leasing market to gradually centralize and standardize, together with multi-channel supply of housing and consumer diversification The demand also makes you a market that is considered blue ocean full of diversity.

    It is worth noting that the biggest pain point of long-term rental apartments is the large capital investment and difficult profit. In terms of capital, the long-term rental apartment market has just settled to explore the operation of gold volatilization. Long-term rental apartment securitization of mortgage assets. On February 13, this year, the "China Merchants Capital Finance-China Merchants Shekou Long-term Rental Apartment Asset Support Special Plan" successfully completed the first phase of product launch on the Shenzhen Stock Exchange.

    Hua Li Securities analyst Chen Limin said that the number and scale of commercial real estate asset securitization products successfully issued in 2017 has exceeded the total of the previous three years, and a favorable policy environment and market demand are driving the accelerated development of real estate securitization: On the one hand, it will help To ease the financing problems of housing enterprises in the next few years; to others, the development of specialized and institutionalized housing leasing enterprises will help contribute to the steady and healthy development of the real estate market.

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