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Lotte Real Estate Chengdu "Ambitious": Building a Korean Urban Amusement Complex

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  • Source: Dongyang Information Network

    Abstract: From May 19th to 21st, China Daily Economic News and Korea Daily Economic News will jointly host "2015 World Knowledge Forum · China-Korea Entrepreneurs Summit" in Chengdu. Min Gengtai, general manager of Lotte Real Estate Chengdu Company, revealed that the "Lotian Shengyuan" residential project has been launched on the market at the end of April, bringing to the people of Chengdu a Korean-style building different from yours.

    From May 19 to 21, China Daily Economic News and Korea Daily Economic News will jointly host the "2015 World Knowledge Forum · China-Korea Entrepreneur Summit" in Chengdu. At that time, about 1,150 people, including Chinese and South Korean politicians, well-known Chinese and Korean business leaders and economic experts, will participate in the meeting, including Su Zhenshi, president of Lotte Group, and Li Yuanjun, president of Lotte Department Store.

    Under the stimulus policy of the property market, reporters recently visited the response strategies of Lotte Real Estate, a Korean real estate development company in Chengdu, and analyzed its layout in Chengdu and even southwestern China.

    Recently, the billboards on the bus stops in Chengdu's major streets have been occupied by a powerful "Korean wave". In addition to the Chengdu Tongquetai Korean Beauty Hospital that had just set fire, the "Lotian Shengyuan" also became hot, claiming to air transport the model house to Chengdu.

    "Daily Economic News" reporters found that 3 years ago, after the "World Top 1150" Lotte Group took a huge sum of money to photograph the Chengdu Pancheng Steel site, it has been relatively low-key, but now it is high-key to promote the above projects. What's going on?

    Min Gengtai, general manager of Lotte Real Estate Chengdu Company, revealed that the "Lotian Shengyuan" residential project has been launched on the market at the end of April, bringing to the people of Chengdu a Korean-style building different from yours.

    Building a Korean Urban Amusement Complex

    It is understood that Lotte Shengyuan is the first project of Lotte Group's real estate development giant Lotte Real Estate to spend 15 billion yuan to build in Chengdu, and the group's first urban amusement complex project in southwestern China.

    On February 9 this year, Lotte Shengyuan has opened a project sales center, focusing on 76 ~ 136 square meters of hardcover residential products, targeting the urban youth elite.

    Regarding how Lotte Real Estate can integrate the theme of "amusement" into the project, Min Gengtai told reporters of the Daily Economic News that combining Chinese characteristics and retaining the characteristics of South Korea to build your project, will set up recreation facilities and combine the preferences of Chengdu citizens to create Featured complex.

    It is worth mentioning that, according to the official website of Lotte Shengyuan, as the first real estate work in Chengdu, it will embed a sustainable development concept with Korean characteristics, including from project design to construction, to the final property check-in. The concept of sustainable development in Korea to create a sustainable community with Korean characteristics.

    Min Gengtai said that in order to build a sustainable community like yours, in addition to our safety and energy-saving water supply and drainage system and comprehensive noise prevention design, we also tried the first superb technology to completely prevent and control water pulses in Chengdu in order to cut off Harmful wavelengths such as water pulse waves, ground currents, and electromagnetic waves.

    In addition to the Korean-style hardcover residential format, the Lotte Shengyuan project also has a variety of commercial formats such as Lotte Department Store, Lotte Mart, office buildings, hotels, and entertainment. However, this time the commercial format will not be completed until 2018.

    Fill commercial vacancies

    It is also the past two years for Pancheng to become active in the steel plate. Two years ago, the Dongda Road of Pancheng Iron and Steel was mostly a wasteland.

    Initially, the launch of China Resources Land 24 in China Resources Land opened a new possibility for Pancheng District. For a long time, the major real estate companies have frequently taken land in your area, but there has been no development activity for a long time. Today, high-end projects such as China Resources Twenty-four City, Greenland Jintianfu, Chengdu ICC, Global Huitianyu, Xinhe Yulongshan, Keppel Lingyunfeng Pavilion, COFCO Hongyun, and Taihe International Wealth Center are climbing into steel plates. Up.

    However, the reporter of "Daily Economic News" found that the above projects are mostly residential and lack high-end commercial facilities. The successful landing of Lotte Shengyuan seems to fill your gap.

    A person in charge of a real estate agency in Chengdu said that the Lotte project is located outside the east second ring road of Chengdu, next to the Metro Line 2 Niushikou Station.

    Min Gengtai said, "Compared to the Pancheng steel block you project, the company is accelerating the construction of commercial real estate, hoping that owners can enjoy commercial convenience as soon as they move in."

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