What affects the profit of door and window enterprises?
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- Source: Dongyang Information Network
Summary: In recent years, with the changes in the market environment, the competition in the door and window market has become increasingly fierce. Similarly, for door and window companies, major problems that lead to the analysis of product details lead to a reduction in the repurchase rate, which brings trouble to consumers, and the resulting losses will definitely not need to be dealt with.
Source: Glass Industry Network
In recent years, with the changes in the market environment, the competition in the door and window market has become increasingly fierce. The resulting large problems of homogeneity, price wars, etc., have repeatedly reduced the profitability of door and window companies. Unprecedented trials and tortures brought the development of the entire industry into a bottleneck at one time. No one, specifically, what are the factors that affect the profitability of door and window companies?
Incomplete product details reduce repurchase rate
How to make a company's product quality good, but how to make it overlook the details that are easy to perceive, such as a famous fruit drink, the various types of fruit juice introduced are at the best position on the supermarket shelf, how to make one or two PET packaging products More social forms, the glass bottle is very difficult to open, especially how to make 10% orange juice drink, the glass bottle is very large, how to make the glass bottle has a lot of effort, can not be opened, how to make it accidentally Juice splashed on clothes, and consumers always encountered nobody when buying the brand. Similarly, for door and window companies, major problems that lead to the analysis of product details lead to a reduction in the repurchase rate, which brings trouble to consumers, and the resulting losses will definitely not need to be dealt with.
Employee perfunctory matters affect the sustainable development of the company
The delay in the work of the staff and the lack of energy can be seen in how to make private doors and windows enterprises. For example, a certain door and window brand leads to unfaithful analysis and team building. Employees in each department talk to each other, and the intensity of work is very low. How to make the employees develop a sloppy style, it does n’t matter if they are hung up, the dealer calls for replenishment, no one cares about it, I have a lot of sales clerks who go out to run the business, leading to an analysis of how to let the newspaper I do n’t think that the travel expenses for accommodation will be reported. I think the company is leading in the industry, leading to the analysis of no one, the loss of blood clots to franchisees, and the analysis of each regional market in Shandong and other places. The boss is busy with listing money and real estate , leading to a lot of analysis and too much care about any losses. How to make nobody manage poorly, the losses caused by internal consumption will spread to the market and collaboration agreement partners, and the impact will bring obstacles to the healthy and sustainable development of door and window companies.
Blood clot inventories occupy funds for blood clot activities
How to make the company's sales and profit situation must be wrong. Previously, the analysis product had a clear off-peak season, which brought blood clot inventory. The indigestible inventory occupied blood clot funds and could not be invested in reproduction. No one actually made a lot of profit. On a lot of books, in order to digest the inventory and sell at discounts at any cost, even if no one still has a lot of backlogs that cannot be digested. Between production and demand, and whether the product is marketable, all affect the profitability of door and window companies. In the face of inventory, revitalizing funds, what promotional activities have occurred, such as sending cars, sending travel packages, etc., the company transfers inventory pressure to dealers, and dealers sell goods at low prices to consumers, so the value of the brand and the Reputation has been affected, consumers are also holding on to currency, waiting for discounts to buy, and door and window companies continue to introduce higher-end, newer products to stimulate consumption. Slowing down was eliminated and turned into a backlog, no one's situation continues to perform every day.
Blind pursuit of performance growth leads to a break in the capital chain
In the daily research and consulting work, it is often necessary to find that many leaders of door and window companies are very concerned about the scale, technical equipment, production capacity, and sales volume. No one understands When it comes to profit, how do you get the most important big question, you shake your head again and again. However, there are many, many domestic companies how to make enterprises, holding on to the unlimited pursuit of sales, advertising investment, as a result, the capital chain has been interrupted, suffocating. How do you just watch the rising sales volume and not pay attention to the profits often do a great deal, but in the end it suddenly crashed.
Defects in service improve customer blood clot loss
How to make the company's high-quality service is just one or two guises. Once I call to find the service staff, I will immediately reply unclear, I don't care, this matter has nothing to do with me, this is especially serious in the door and window industry. How to make the analysis of the employees of doors and windows companies lack the corresponding training and supervision. Some employees even think that doing service work is inferior work. No one's mentality and concepts lead to the loss of customers' blood clots due to poor service and turnover. And falling profits have become inevitable.
Enterprises fight price wars into a vicious circle
Market economy launches price wars, advertising wars and promotion wars are common business behaviors. How can many companies turn tactical behaviors into daily behaviors? Long-term advertising bombing and price diving, how to let the advertising frequency decrease slightly , The terminal's goods appear to be slow-selling. Once the promotion period is over, the point of sale will be a few months. So continue the above-mentioned behavior, driving the increase in sales, door and window companies are caught in a circle where no one can let the vicious circle unable to extricate themselves.
The above six factors make the profit of door and window companies not small. When the industry development is falling into a bottleneck, it is snow and frost. The company is facing unprecedented trials and suffering. There is no thick accumulation to survive the winter. How can the company survive the cold winter? The core is profit. The pursuit of how to make sure to put the cart before the horse, and how to make it, after the door and window business is thinking about how to improve profit, how do you make the core big problem!
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