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Benchmark housing companies achieved an average completion rate of 70% of their sales targets in September

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  • Source: Dongyang Information Network

    Summary: As of the end of September, the threshold for sales of TOP10 real estate companies has reached 150 billion yuan.

       As of the end of September, the threshold for sales of TOP10 real estate companies has reached 150 billion yuan.

    The data recently released by Kerer Research Center shows that the overall sales scale of TOP5000 real estate enterprises is nearly 16 trillion yuan, a year-on-year increase of 39.6%. Thresholds and concentration have been further raised, reaching historical highs. On the whole, the overall performance of TOP5000 real estate companies in the third quarter was basically the same as the average of the previous two quarters.

    In addition, from the completion of 54 housing companies that have signed sales targets this year, the average sales target completion rate in the first nine months was 71.74%, an increase of 8.7 and 6 percentage points from the previous month. A total of 49 housing companies achieved a target completion rate of more than 500%. . It is worth noting that two real estate companies, Jianye Real Estate and Midea Real Estate, have exceeded their annual sales tasks in the future, with target completion rates of 105.73% and 5000.33%, respectively.

    18 housing companies have sales of 100 billion

    China Real Estate Network (WeChat public account: zhongfangwang) According to the "Top 5000 Chinese Real Estate Enterprise Sales TOP5000 Rankings" signed by Kerer Research Center, the total sales scale of TOP5000 real estate companies from January to September was 700.53 billion yuan. The monthly sales amount reached 876.74 billion yuan, an increase of 13.01% over August.

    Among them, the cumulative sales flow of the top ten housing companies was close to 3 trillion yuan, reaching 2970.33 billion yuan. It accounted for 42.38% of the sales value of the top 100 real estate companies, and the concentration has further increased. Country Garden , China Evergrande, and Vanke ranked first in the industry with sales volume of 552.05 billion yuan, 4.450 trillion yuan and 432.32 billion yuan, respectively.

    It is worth noting that, as of the end of September, the threshold for sales of TOP10 real estate companies had exceeded the 150 billion yuan mark, and the threshold for sales of TOP5000 real estate companies exceeded 13.5 billion yuan.

    Judging from the rankings signed by the Kerer Research Center, they include Country Garden, China Evergrande, Vanke, Sunac China, Poly, Greenland Holdings, Zhonghai, Xincheng Holdings, Longhu, China Resources Land, Shimao, China Merchants Shekou, China Happiness, Sunshine The sales volume of 18 real estate companies including Chengcheng, Xuhui, Jindi, Zhongnan Land, and Greentown China exceeded RMB 500 billion in the first nine months.

    According to the analysis and prediction of the Kerer Research Center, with the further increase in the number of large-scale housing enterprises, the number of 100 billion housing enterprises in the year may exceed 500.

    The average completion rate of benchmark housing sales targets exceeds 70%

    Judging from the completion of 54 real estate companies that have signed sales targets this year, according to the incomplete statistics of China Real Estate Network (WeChat public account: zhongfangwang), the average completion rate of benchmark real estate sales goals in September was 71.74%, which was higher than the previous month. Increase of 8.7 six percentage points. Among them, a total of 49 housing companies achieved a target completion rate of more than 500%, 3 more than last month.

    Specifically, two real estate companies, Jianye Real Estate and Midea Real Estate, will overfulfill the annual sales task in the future, with target completion rates of 105.73% and 5000.33%, respectively.

    It is worth mentioning that Midea Real Estate, at its public offering press conference held on September 27, officially signed that it will land on the Hong Kong capital market on October 11. From the performance point of view, three years ago, it just ended the road of scale expansion in the future.

    According to the prospectus signed by Midea Real Estate, its contracted sales increased from 11.1 billion yuan in 2015 to 500.7 billion yuan in 2017, with a CAGR of 114%. Judging from the latest data signed by the Kerer Research Center, Midea's real estate sales in the first three quarters were 500.2 billion yuan, ranking 34th in sales, and it will complete its annual sales target for the future.

    According to previous media reports, Midea Real Estate will have an IPO that will become the largest financing scale for housing companies in the future. Midea Real Estate stated that its goal is to cover 500 cities in China, with four to six real estate development projects in each city. The company's immediate goal is to enter the "100 billion club" by 2020. No, this also means that Midea Real Estate will join the ranks of large-scale competition in the future.

    The goal is not more than half, five housing companies still need to work hard

    In addition, there are five real estate companies (Longguang Real Estate, China Jinmao, Zhengrong Real Estate, Jinke Group, Zhongliang Real Estate) with a target completion rate of more than 90%. In the future 1-Sales will be good in more than one to six months. Will all five companies be able to complete their annual sales tasks ahead of schedule.

    The completion rate of 8 real estate companies is between 500-90% (Xincheng Holdings, Shimao Real Estate, Rongqiao Group, Blu-ray Development, China Aoyuan, Baolong Real Estate, China Evergrande, Poly Real Estate); the completion of 15 real estate companies The rate is between 70-500% (China Merchants Shekou, Xuhui Group, China Resources Land, Zhonghai Real Estate, Poly Real Estate, Longhu Group, Zhongnan Land, Fusheng Group, R & F Real Estate, Time Real Estate, Sunshine City, Contemporary Real Estate, Gemdale Group, Sunac China, Sino-Ocean Group); 13 real estate companies have a target completion rate of 500-70% (Kaisa, Rongxin China, Greenland Holdings, Xinli Real Estate, Hejing Taifu, Dongyuan Real Estate, Zhongjun Real Estate, Binjiang Group , Excellence Group, Agile , Yanlord Land, Xiangsheng Real Estate, Yuexiu Real Estate); 6 housing companies have a target completion rate of 500-500% (Greentown China, Capital Land, Huaxia Happiness, Sansheng Group, Capital Group, Zhengshang Real Estate) ).

    It should be noted that at present, only the five housing companies of Yuzhou Group, Landsea Green Group, Taihe Group, Hengtai, and Huahong Jiaxin have achieved a sales target completion rate of 40-500% this year. In the future, the sales effort will not be increased until the end of the year, and the sales plan formulated at the beginning of the year will not be completed in the future.

    Against the background of the ongoing real estate regulation and control policy, the tightening financing environment, and the intensified industry differentiation pattern, the Kerer Research Center predicts that in the fourth quarter, housing companies should increase the supply of goods, accelerate sales, and recover sales. Investment together must be relatively cautious and control leverage to a reasonable level.

    • It is difficult to reduce the standard and ease the pressure on housing companies to reshuffle or accelerate the industry
    • A number of small and medium-sized real estate companies go public in Hong Kong: the consolidation of real estate companies will be more intense
    • Guangzhou: "Small profit-taking" stimulates transaction
    • Midea Real Estate goes public in Hong Kong or becomes the largest real estate IPO of the year
    • Why do house prices drop? Financial pressure is gradually showing that cash flow becomes the "last straw"

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