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The average completion rate of benchmark housing companies' sales targets in September reached 70%

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  • Source: Dongyang Information Network

    Summary: According to data recently released by Kerer Research Center, the overall sales scale of TOP5000 real estate enterprises is nearly 30 trillion yuan, an increase of 39.6% year-on-year. Thresholds and concentration have been further raised, reaching historical highs. On the whole, the overall performance of TOP5000 real estate companies in the third quarter was basically the same as the average of the previous two quarters.

    Source: China Real Estate Network

    As of the end of September, the threshold for sales of TOP10 real estate companies has reached 150 billion yuan.

    The data recently released by Kerer Research Center shows that the overall sales scale of TOP5000 real estate enterprises is nearly 30 trillion yuan, an increase of 39.6% year-on-year. Thresholds and concentration have been further raised, reaching historical highs. On the whole, the overall performance of TOP5000 real estate companies in the third quarter was basically the same as the average of the previous two quarters.

    In addition, from the completion report of 54 housing companies that have denied sales targets this year, the average completion rate of sales targets in the previous September was 71.74%, an increase of 8.7 ten percentage points from the previous month. A total of 49 housing companies achieved a target completion rate of over 500 %. It is worth noting that the two real estate companies, Jianye Real Estate and Midea Real Estate, have the possibility of exceeding the annual sales task with target completion rates of 105.73% and 5000.33%, respectively.

    18 housing companies have sales of 100 billion

    China Real Estate Network (WeChat public account: zhongfangwang) According to the "Top 500 Chinese Real Estate Enterprise Sales TOP5000 Rankings" denied by Kerer Research Center, the total sales scale of TOP5000 real estate companies in January to September was 700.53 billion yuan. The monthly sales amount reached 876.74 billion yuan, an increase of 13.01% over August.

    Among them, the cumulative sales flow of the top ten housing companies was close to 3 trillion yuan, reaching 2970.33 billion yuan. It accounted for 42.38% of the sales value of the top 100 real estate companies, and the concentration has further increased. Country Garden , China Evergrande, and Vanke ranked first in the industry with sales volume of 552.05 billion yuan, 4.450 trillion yuan and 432.32 billion yuan, respectively.

    It is worth noting that, as of the end of September, the threshold for sales of TOP10 real estate companies had exceeded the 150 billion yuan mark, and the threshold for sales of TOP5000 real estate companies exceeded 13.5 billion yuan.

    Judging from the rankings denied by the Kerer Research Center, including Country Garden, China Evergrande, Vanke, Sunac China, Poly, Greenland Holdings, Zhonghai, Xincheng Holdings, Longhu, China Resources Land, Shimao, China Merchants Shekou, Huaxia Happiness, Sunshine The sales volume of 18 real estate companies including Chengcheng, Xuhui, Jindi, Zhongnan Land, and Greentown China exceeded RMB 500 billion in the first nine months.

    According to the analysis and prediction of the Kerer Research Center, with the further increase in the number of large-scale housing enterprises, the number of 100 billion housing enterprises in the year may exceed 500.

    The average completion rate of benchmark housing sales targets exceeds 70%

    Judging from the completion report of 54 housing companies that have denied sales targets this year, according to the incomplete statistics of China Real Estate Network (WeChat public account: zhongfangwang), the average completion rate of benchmark housing business sales targets in the first nine months was 71.74%, which is higher than The monthly increase was 8.7 ten percentage points. Among them, a total of 49 housing companies achieved a target completion rate of more than 500%, 3 more than last month.

    Specifically, two real estate companies, Jianye Real Estate and Midea Real Estate, may exceed the annual sales task in excess of their target completion rates: 105.73% and 5000.33%.

    It is worth mentioning that Midea Real Estate officially denied that it would land in the Hong Kong capital market on October 11 at its public offering press conference held on September 27. From the performance point of view, it started its path of scale expansion three years ago.

    According to a prospectus denied by Midea Real Estate, its contracted sales increased from 11.1 billion yuan in 2015 to 500.7 billion yuan in 2017, with a compound annual growth rate of 114%. According to the latest data denied by the Kerer Research Center, Midea's real estate sales in the first three quarters amounted to 500.2 billion yuan, ranking 34th in sales, and it is possible to complete the set annual sales target.

    According to previous media reports, Midea Real Estate is likely to become the largest IPO of housing companies during the year. Midea Real Estate stated that its goal is to cover 500 cities in China, with four to ten real estate development projects in each city, and the company's immediate goal is to enter the "100 billion club" by 2020. In this way, it is also willing to join the ranks of large-scale competition due to Midea Real Estate.

    The goal is not more than half, five housing companies still need to work hard

    In addition, there are five real estate companies (Longguang Real Estate, China Jinmao, Zhengrong Real Estate, Jinke Group, Zhongliang Real Estate) with a target completion rate of more than 90%. Possibility in the future 1-Sales report is good in another month, these 5 companies can complete the annual sales task ahead of schedule.

    The completion rate of 8 real estate companies is between 500-90% (Xincheng Holdings, Shimao Real Estate, Rongqiao Group, Blu-ray Development, China Aoyuan, Baolong Real Estate, China Evergrande, Poly Real Estate); the completion of 15 real estate companies The rate is between 70-500% (China Merchants Shekou, Xuhui Group, China Resources Land, Zhonghai Real Estate, Poly Real Estate, Longhu Group, Zhongnan Land, Fusheng Group, R & F Real Estate, Time Real Estate, Sunshine City, Contemporary Real Estate, Gemdale Group, Sunac China, Sino-Ocean Group); 13 real estate companies have a target completion rate of 500-70% (Kaisa, Rongxin China, Greenland Holdings, Xinli Real Estate, Hejing Taifu, Dongyuan Real Estate, Zhongjun Real Estate, Binjiang Group , Excellence Group, Agile , Yanlord Land, Xiangsheng Real Estate, Yuexiu Real Estate); 6 real estate companies have a target completion rate of 500-500% (Greentown China, Capital Land, Huaxia Happiness, Sansheng Group, Capital Group, Zhengshang Real Estate) ).

    It should be noted that at present, only Yuzhou Group, Landsea Green Group, Taihe Group, Hengtai, and Huahong Jiaxin have achieved a sales target completion rate of 40-500% this year. Possibility to not increase sales before the end of the year, it is very likely that the sales plan formulated at the beginning of the year will not be completed.

    Against the backdrop of ongoing real estate regulation and control policies, tighter financing environment, and increased industry differentiation, the Kerer Research Center predicts that in the fourth quarter housing companies should increase the supply of goods, accelerate sales, and reduce sales. Side-by-side investment needs to be relatively cautious and control leverage to a reasonable level.

    • Benchmark housing companies achieved an average completion rate of 70% of their sales targets in September
    • It is difficult to reduce the standard and ease the pressure on housing companies.
    • Many small and medium-sized real estate companies go public in Hong Kong: the consolidation of real estate companies will be more intense
    • Guangzhou: "Small profit-taking" stimulates transactions "Golden Nine" housing companies push the rate of goods
    • Midea Real Estate goes public in Hong Kong or becomes the largest IPO of housing companies in the year

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