Five-star hotel in Taiyuan Hilton capital chain breaks down
- Views: 354
- Source: Dongyang Information Network
Summary: After the New Year, the Taiyuan Hilton Hotel will be auctioned judicially on the Ali platform. It is reported that the five-star hotel was planned to be built in 1506, and it took more than ten years to construct a 156-meter-tall rotten building.
After the New Year, the Taiyuan Hilton Hotel will be auctioned judicially on the Ali platform. It is reported that the five-star hotel was planned to be built in 1506, and it took more than ten years to construct a 156-meter-tall rotten building. Authoritative data analysis shows that the Chinese hotel industry is affected by the cooling of the Chinese real estate market, and the overall growth rate is expected to decline from a compound growth rate of 7.3% to 5.7%. Among them, high-end hotels are subject to policy restrictions, which has reduced business demand and significantly impeded growth.
Five-star hotel in Taiyuan has been auctioned by the judicial system
On December 1, 2017, Ali Auctions launched a "Hilton Hotel". The hotel is tending to stabilize the city of Taiyuan, Shanxi Province, with a total of 37 floors and a starting price of more than 553 million yuan. It will be judicially auctioned on the platform on January 2, 2018.
According to public information, the establishment of Hilton Taiyuan was completed in 1506. It was jointly developed by Hilton Hotel Management Company and Shanxi Jinhao International Hotel Co., Ltd., a key provincial project in Shanxi Province. The first business five-star international hotel. The Hilton Group also said that it would make full use of Hilton's global sales network and reservation system to open the door for Shanxi Jinhao International Hotel to sell worldwide. The hotel is expected to close its trial operation in 1508. However, until July 2010, the main body of the 156-meter-high Taiyuan Hilton Hotel was finally completed and became the tallest building in Shanxi Province at that time. According to estimates at the time, the Taiyuan Hilton Hotel will also officially open in 2011. But shortly after, the Taiyuan Hilton Hotel project was shut down, and Shanxi's first business five-star hotel was running out.
Developer's funding chain breaks because hotels are auctioned
Information from the Ali auction platform shows that the Taiyuan Hilton Hotel was hung out by the Shanxi Higher People's Court. According to the "Ruling of Enforcement" issued by the court, this Hilton hotel was broken by the judicial auction of the original Kenneng Hotel developer's capital chain and could not normally pay for the project.
According to information, Hilton entered China in 1988 and opened the first Hilton Hotel in Jing'an District, Shanghai . It has been operating in the Mainland for nearly 150 years. In 2010, Hilton only had 17 hotels in mainland China, but after 2010, Hilton's expansion strategy in China will accelerate. In July 2017, at the opening of a Hilton hotel in Shenzhen, Hilton officials publicly stated that Hilton is strengthening the layout of China, with more than 270 hotels planned to be built in Mainland China. In 2015, your number was only 1,150. . Hilton ’s public map shows that Hilton ’s plans to build hotels in mainland China are concentrated in China ’s second- and third-tier cities, including Tangshan, Anqing, Zhuzhou, Taizhou, Zhuji , Nanning, Anshun, etc.
High-end hotels have sluggish growth in recent years
In order to seize the market and compete for customers, high-end hotels have also started a price war. On the official website of the Hilton Hotel, a 20% discount promotion in the Asia-Pacific region is underway. The rent in Beijing is from 633 yuan per day; the price in Shanghai is even lower, starting from 490 yuan. Five-star hotel prices are close to four-star and three-star hotels.
In November 2017, Roland Berger's "The Road to Reform of High-end Hotels" (hereinafter referred to as the "Report") showed that the scale of the high-end hotel market is currently weak, and the occupancy rate in most cities has fallen significantly. However, due to the impact of consumption upgrades and changes in consumer tourism concepts, non-standard hotels, boutique hotels and other market segments are expected to usher in new opportunities in the overall sluggish development of high-end hotels. The "Report" shows that the Chinese hotel industry is affected by the cooling of the Chinese real estate market, and the overall growth rate is expected to decline from a compound growth rate of 7.3% to 5.7%. The growth of high-end hotels was significantly hindered. From 2012 to 2016, the growth rate of high-end hotels in China was only 2%, and the situation from 2017 to 2021 is also expected to maintain sliding growth.
Judging from the average occupancy rate of high-end hotels in various cities, except for Tier 1 cities which can maintain a occupancy rate of 150% and grow steadily, the occupancy rates of high-end hotels in other tier cities are generally poor. The leasing rate in second- and third-tier cities is less than 150%. The same is true for popular tourist cities. People who are too good. Secondary cities significantly exceed the average level of their tier cities, but cities with average occupancy rates above 65% are extremely limited.
Text / our reporter Zhao Xinpei
- Jiangsu farmers entrepreneurs want to sell 490 rooms in 150-story Manhattan hotel
- Jiangsu entrepreneur wants to sell 150-story Manhattan hotel with multiple projects in the U.S.
- Wanda Hotel develops Norton Assets Lu Benwei to strengthen control
- R & F acquired Wanda Hotel from 77 to 75, reducing the amount by 950 million
- [One City, One Villa] The Peninsula Hotel, a vintage legend on the Bund 32