Five-star hotel in Taiyuan Hilton capital chain breaks down
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- Source: Dongyang Information Network
Summary: After the New Year, the Taiyuan Hilton Hotel will be auctioned judicially on the Ali platform. It is reported that the five-star hotel was planned to be built in 1506, and it took more than ten years to construct a 156-meter-tall rotten building.
After the New Year, the Taiyuan Hilton Hotel will be auctioned judicially on the Ali platform. It is reported that the five-star hotel was planned to be built in 1506, and it took more than ten years to construct a 156-meter-tall rotten building. Authoritative data analysis shows that the Chinese hotel industry is affected by the cooling of the Chinese real estate market, and the overall growth rate is expected to decline from a compound growth rate of 7.3% to 5.7%. Among them, high-end hotels are subject to policy restrictions, which has reduced business demand and significantly impeded growth.
Five-star hotel in Taiyuan has been auctioned by the judicial system
On December 1, 2017, Ali auction hangs out a "Hilton Hotel". The hotel is tending to stabilize the city of Taiyuan, Shanxi Province, with a total of 37 floors and a starting price of more than 553 million yuan. It will be judicially auctioned on the platform on January 2, 2018.
According to public information, the establishment of Hilton Taiyuan Hotel was completed in 1506. It was jointly developed by Hilton Hotel Management Company and Shanxi Jinhao International Hotel Co., Ltd., which is a key provincial project in Shanxi Province. The first business five-star international hotel. The Hilton Group also said that it would make full use of Hilton's global sales network and reservation system to open the door for Shanxi Jinhao International Hotel to sell worldwide. The hotel is expected to close its trial operation in 1508. However, until July 2010, the main body of the 156-meter-high Taiyuan Hilton Hotel was finally completed and became the tallest building in Shanxi Province at that time. According to the then forecast, the Taiyuan Hilton Hotel will also officially open in 2011. But shortly after, the Taiyuan Hilton Hotel project was shut down, and Shanxi's first business five-star hotel was running out.
Developer's funding chain breaks because hotels are auctioned
Information from the Ali auction platform shows that the Taiyuan Hilton Hotel was hung out by the Shanxi Higher People's Court. According to the "Ruling of Enforcement" issued by the court, the Hilton Kennedy hotel developer's capital chain for judicial auction was broken and the project funds could not be paid normally.
According to the information, Hilton entered China in 1988 and opened the first Hilton Hotel in Jing'an District, Shanghai . It has been operating in the Mainland for nearly 150 years. In 2010, Hilton only had 17 hotels in mainland China, but after 2010, Hilton's expansion strategy in China will accelerate. In July 2017, at the opening of a Hilton hotel in Shenzhen, Hilton officials publicly stated that Hilton is strengthening its layout in China, with more than 270 hotels planned to be built in mainland China. In 2015, your number was only 1,150. . Hilton ’s public map shows that Hilton ’s hotels in mainland China are concentrated in China ’s second- and third-tier cities, including Tangshan, Anqing, Zhuzhou, Taizhou, Zhuji , Nanning, and Anshun.
High-end hotels have sluggish growth in recent years
In order to seize the market and compete for customers, high-end hotels have also started a price war. On the official website of the Hilton Hotel, a 20% discount promotion in the Asia-Pacific region is underway. The rent in Beijing is from 633 yuan per day; the price in Shanghai is even lower, starting from 490 yuan. Five-star hotel prices are close to four-star and three-star hotels.
In November 2017, Roland Berger's "The Road to Reform of High-end Hotels" (hereinafter referred to as the "Report") showed that the scale of the high-end hotel market is currently weak, and the occupancy rate in most cities has fallen significantly. However, due to the impact of consumption upgrades and changes in consumer tourism concepts, non-standard hotels, boutique hotels and other market segments are expected to usher in new opportunities in the overall sluggish development of high-end hotels. The "Report" shows that the Chinese hotel industry is affected by the cooling of the Chinese real estate market, and the overall growth rate is expected to decline from a compound growth rate of 7.3% to 5.7%. Among them, the growth of high-end hotels has been significantly hindered. From 2012 to 2016, the growth rate of high-end hotels in China was only 2%, and the situation from 2017 to 2021 is also expected to maintain sliding growth.
Judging from the average occupancy rate data of high-end hotels in various cities, except for first-tier cities that can maintain a occupancy rate of 150% and grow steadily, the occupancy rates of high-end hotels in other tier cities are generally poor. The leasing rate in second- and third-tier cities is less than 150%. The same is true for popular tourist cities. People who are too good. Secondary cities significantly exceed the average level of their tier cities, but cities with average occupancy rates above 65% are extremely limited.
Text / our reporter Zhao Xinpei
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